B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Once you have your customer’s attention, what is their buyer experience?
Are you maximizing the experience to make it easier on them, to grow the relationships, or to further the connection with them? If you’re only communicating on an as-need basis, what’s separating you from your competition?