James Carbary

Founder at Sweet Fish Media

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How to Develop Your Brand’s Positioning

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Why does your company exist?

Why do you need to make this specific product or offer this exact service?

If you don’t have ready answers to those questions, your brand is probably lacking a core position to base your sales and marketing efforts around.

Without a precise understanding of your company’s reason for being, it’s hard to get all of your content, events, and other marketing strategies to add up to anything productive.

In this episode, Michael Baer, CMO at Laughlin Constable, discusses how to find the “why” of your company in order to develop clear brand positioning.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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