B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to Michael Yaroshefsky, Founder & CEO at RocketVisor. His friends simply call him Yarrow.
Michael (AKA Yarrow) shares:
- The importance of having a strategy that is consistently executed
- What are teams doing today to create repeatable sales processes?
- The common gap between sales strategy & sales technology
- The difference between what he describes as Level 1, 2 & 3 Sales organizations.