James Carbary

Founder at Sweet Fish Media

Full Profile »

How to Keep Sales from Ignoring Your ABM Target List

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.

Lauren shares lessons in account selection from Box’s pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision-makers at target accounts.

Check out Lauren’s slide deck on the ABM effort her team executed at Box & what they learned here:
https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r

Click here to connect with this guest on LinkedIn.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

WAS THIS EPISODE USEFUL?