“Choice is an illusion created between those with power and those without.” — Merovingian, The Matrix
Whether you think we’re living in The Matrix already or not, our understanding of the human brain and decision-making is still wanting.
However, scholars like Dr. Moran Cerf, a neuroscientist and business professor at the Kellogg School of Management at Northwestern University, are working to increase our understanding. He joins Erik in the third episode of the #Neuromarketing series to discuss…
- Two approaches scientists have for planting chips in the brain
- The technical and ethical dilemmas facing neuroscientists
- How to use neuroscience to measure and create engaging content
- Four ways to know if neuromarketing is right for your business