How to Leverage Neuromarketing to Improve Your Business

“Choice is an illusion created between those with power and those without.” — Merovingian, The Matrix

Whether you think we’re living in The Matrix already or not, our understanding of the human brain and decision-making is still wanting.

However, scholars like Dr. Moran Cerf, a neuroscientist and business professor at the Kellogg School of Management at Northwestern University, are working to increase our understanding. He joins Erik in the third episode of the #Neuromarketing series to discuss… 

  • Two approaches scientists have for planting chips in the brain
  • The technical and ethical dilemmas facing neuroscientists
  • How to use neuroscience to measure and create engaging content
  • Four ways to know if neuromarketing is right for your business

Listen to the first two #Neuromarketing episodes here and here.


This series is hosted by Erik Kostelnik, Founder & CEO at Postal.io

To hear more interviews like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

WAS THIS EPISODE USEFUL?