How to Manage Content Operations Chaos

Logan Lyles

Director of Partnerships at Sweet Fish Media

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B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Toby Murdock, Co-Founder & CEO of Kapost & currently GM at Upland Software & Zoë Randolph, Content Architect at Kapost.

They are co-authors of the new book Mastering One Voice: A marketing fable & field guid to content operations.

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Use the promo code GROWTH for 30% off your copy of the book.

Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

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