James Carbary

Founder at Sweet Fish Media

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How to Start Your Very First ABM Program

James Carbary

Founder at Sweet Fish Media

Full Profile »

In this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.

Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program:

1) Provide Account Intelligence

2) Drive Awareness & Engagement

3) Help Sales Land & Expand

Check out Lauren’s slide deck on the ABM effort her team executed at Box & what they learned here:
https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r

Click here to connect with this guest on LinkedIn.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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