B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
The passion your team feels internally comes through to your buyer.
The more you tie your product to the ways you help people, the more you’ll foster genuine passion and excitement. From a leadership perspective, it’s important to constantly remind yourself why you do what you do, and then communicate that message to your team.