How to Structure a Modern Marketing Team, with Gaetano DiNardi

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In this episode, Benji talks to Gaetano DiNardi, a former B2B marketer who transitioned to B2C marketing at Aura – a digital security company that helps consumers stay safe online. 

Discussed in this episode:

  1. The 5 distinct Marketing units for optimal business performance
  2. Demand capture vs. demand creator
  3. How to better measure your marketing efforts

Benji Block

Host of B2B Growth at Sweet Fish

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