B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
i. Why we don’t call them our mission & vision statements
ii. What we call them instead
iii. How to look for red flags as a leader in this process with your team
iv. How we bake this language into our day-to-day interactions with our team
For episodes like these, check out all the episodes in the Behind The Curtain series here:
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