James Carbary

Founder at Sweet Fish Media

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How We Crafted Our Mission & Vision Statements

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

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In this episode of the #BehindTheCurtain Series, James & Logan share how we crafted our mission & vision statements during our recent leadership team retreat.

They share:

  1. Why we don’t call them our mission & vision statements
  2. What we call them instead
  3. How to look for red flags as a leader in this process with your team
  4. How we bake this language into our day-to-day interactions with our team

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