#BehindTheCurtain 15: How We Crafted Our Mission & Vision Statements

James Carbary

Founder at Sweet Fish Media

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B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode of the #BehindTheCurtain Series, James & Logan share how we crafted our mission & vision statements during our recent leadership team retreat.

They share:

  1. Why we don’t call them our mission & vision statements
  2. What we call them instead
  3. How to look for red flags as a leader in this process with your team
  4. How we bake this language into our day-to-day interactions with our team

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