Logan Lyles

Director of Partnerships at Sweet Fish Media

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How to Double CTA Button Conversions

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Paul Hager, CEO at Information Technology Professionals.

Paul shares how to leverage the 30% of your buyers’ brains that are dedicated to visual processing.

He also gives some surprising stats from Microsoft on how their partners have 2x’d & 4x’d their win rates based on their go-to-market strategies (hint: it has to do with their industry focus & willingness to niche down).

To go deeper on the topic of getting face-to-face in your marketing & sales efforts, check out the throwback espiode Logan mentions in this episode with Ethan Beute at BombBomb here:

B2B Growth 248: How to Use Video for Relationships Instead of Marketing


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