James Carbary

Founder at Sweet Fish Media

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Understanding the Human Brain for Better B2B Storytelling

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to James Soto, Founder & CEO at Industrial Strength Marketing.

The other resource James mentioned:

getmarketingready.com

Here’s the book James mentioned in today’s episode:

The Storytelling Edge

Here’s the book & episode of The Customer Experience Podcast that Logan mentioned in this episode:

Unlocking the Science of Video with Vanessa Van Edwards


To find the other podcast we recommended in today’s episode, check out The Sales Evangelist on Apple Podcasts or wherever you do your listening!


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