B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Think you’re ready to play with the big dogs?
Big companies take on risk when they work with small companies, so you’ve got to play by their rules. You’ve got to speak their language, work on their timeline, and listen to their needs.
In this episode Andrew Drake, Executive VP of Business Development at SmartPay Leasing, explains three techniques small companies can use to close their biggest prospects.