I’m No Longer a SaaS Marketer | Echo Chamber

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On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.

Discussed in this episode:

  1. Measuring the success of a media brand
  2. How building a media brand incentivizes the right behaviors
  3. What it takes to have a “Director of a B2B media” for your company

Benji Block

Host of B2B Growth at Sweet Fish

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