James Carbary

Founder at Sweet Fish Media

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3 Elements of Data-Driven Prospecting

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

There are over 100 billion business emails sent every day.

Now that’s some stiff competition. Your only chance to stand out is to stop focusing on volume and start focusing on data-driven quality. Data is the key ingredient to drive your prospecting effectiveness through the roof.

In this episode, Bastiaan Janmaat, CEO of DataFox, shares a data-driven prospecting strategy that yielded results in 30 days.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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