B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode, we talk to Connor Gillivan, Chief Content and Marketing Officer at FreeeUp.
Check out Connors’s book.
Connor started his entrepreneurial career in his college dorm room selling textbooks with his business partner, Nathan Hirsch. Connor helped to bootstrap the company into a multi-million dollar organization with over 60 team members selling over 500,000 on Amazon.com. After running into frustrations hiring through online platforms, he and Hirsch decided to start their own hiring marketplace specialized for eCommerce business owners, FreeeUp. FreeeUp interviews and tests hundreds of freelancers each week before being allowed into their network. Once in, they become available to the company’s thousands of clients.