Increase Your TAM and Warm a New Market, with Will Lyon

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In this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense.

Discussed in this episode:

  1. Increasing your TAM effectively with Data
  2. Using data to discern resonance and inform strategy
  3. How to warm a new market

Benji Block

Host of B2B Growth at Sweet Fish

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