James Carbary

Founder at Sweet Fish Media

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The Secret to Converting Your Key Accounts Into Paying Customers

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

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Relationships are everything in sales; everyone knows that.

However, how are you measuring those relationships? To convert key accounts into paying customers, it is necessary to put your data where your mouth is.

In this episode, Jermaine Edwards, Founder of the Key Account Hack System, explains how to create a key account sales strategy from measuring customer relationships.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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