B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Here are the 3 reasons you’re going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100’s of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that’s not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.