Marketing should be similar to other functions: Find the goal. Measure results. But sometimes, we over-complicate & over-romanticize the marketing function.
Michael Wilk, VP of Marketing & Sales at Clear Measure, came on this #DemandGen Series of B2B Growth.
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Here’s what we talked about:
i. Why we must be incredibly clear on the overarching goals of our company in marketing
ii. How to ensure we map our marketing campaigns to goals
iii. Measuring KPIs
This series is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.