James Carbary

Founder at Sweet Fish Media

Full Profile »

Stop Romanticizing Marketing: Find the Goal, Measure Results

James Carbary

Founder at Sweet Fish Media

Full Profile »

Marketing should be similar to other functions: Find the goal. Measure results. But sometimes, we over-complicate & over-romanticize the marketing function.

Michael Wilk, VP of Marketing & Sales at Clear Measure, came on this #DemandGen Series of B2B Growth.

Here’s what we talked about:

i. Why we must be incredibly clear on the overarching goals of our company in marketing

ii. How to ensure we map our marketing campaigns to goals

iii. Measuring KPIs


This series is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: https://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcastson our websiteor on Spotify.

WAS THIS EPISODE USEFUL?