James Carbary

Founder at Sweet Fish Media

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This Lead Generation Tactic Will Blow Your Mind

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

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Free software is an incredible lead generator…who knew?!

This company has created a one-two punch by using their software as a lead generation tool and then utilizing that targeted audience to sell a secondary service.

In this episode, Chris Lesner, Founder and CEO at Project World Impact, shares his unique approach to leveraging software as a lead generation tool.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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