B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Whether you manage two people or over 40,000 people, you can always learn ways to be a better leader.
Often experience is the best teacher, but it’s great to hear some words of wisdom from people who have been around the block a time or two.
In this episode, Lee Cockerell, Founder of Lee Cockerell, LLC and former Executive VP of Operations at Walt Disney World Resort, shares his lessons in leadership, including the A.R.E. philosophy and the 4-P framework to have more effective meetings.