B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to AJ Wilcox, Founder of B2Linked.
AJ shares best practices around each component to a successful advertising campaign on LinkedIn.
He breaks down each step & where some companies miss the mark in each area: Audience, Message & Offer.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.