B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to Jon Dick, VP of Marketing at HubSpot.
Jon shares a recent research report conducted by HubSpot on B2B companies’ go-to-market strategies. Many of their findings pointed to the power of live chat meeting buyers where they want to engage with your company.
Jon advocates for marketers being the champions of simplicity within their organizations to reduce the friction customers experience when engaging with any functional group within your company.
For more of the data, check out Jon’s blog post that we discuss in this episode: