B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to David Kelly, General Manager at KingSumo.
He shares 3 low-cost marketing tactics that they’ve tested & tweaked at KingSumo & Sumo Group:
- Viral Giveaways: low-cost but high quality leads as low as $.05/lead
- WordPress Plug-in Content Blocker: how to gate content after previewing more of your blog post to obtain more leads
- LinkedIn Posting Strategies: how to write a good opening line, whether to include photos or videos & where to put your links for more reach on LinkedIn