How Tableau’s Former CMO Made Customers Smarter

Success isn’t having a lot of money from VCs or investors.

It’s signing on customers.

In this episode of The Marketer’s Journey, I catch up with the former CMO at Tableau Software turned advisor, Elissa Fink. She shares her journey through the marketing world and how she found value by helping customers get smarter.

We also discuss:

  • Why you need to deliver value outside your funnel
  • Why genuine curiosity always beats a hard close in podcasting
  • How podcasting strengthens partnerships

Check out this and other episodes of The Marketer’s Journey at Apple PodcastsSpotify, or our website.

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