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In this episode we talk to David Greenberg, SVP of Marketing at Act-On Software.
David shares 4 ways to measure the effectiveness of your marketing automation platform:
1) Control
2) Visibility
3) Access to Behavioral Data
4) Adoption
He also talks about 4 keys to evaluating marketing automation software contracts & vendors:
1) Clear pricing models
2) Term commitments
3) Scrutinizing SLAs
4) Level of understanding of your business
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