B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
In the body, we have eyes, arms, fingers . . . all working together to keep the body healthy and functioning properly.
When you look at helping another business, you have a chance to figure out what part of their body they need help with. If they broke their foot and you have a foot to offer, you just became a commodity to them.
In this episode, Carol McKown, CEO of Raise Global Services and Raise Energy Solutions, talks about how to not only meet your customer’s needs, but to become so ingrained in their business that they can’t live without you.