#CategoryCreation 19: Why Category Creators Need to Nail Positioning

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode of the Category Creation series, we talk to Andy Cunningham, author of Get to Aha! and founder and president at Cunningham Collective.

Andy has played a key role in launching tech products over her multi-decade career, including the Apple Macintosh.

In our interview, we discuss why positioning is so important (especially for category creators) and we break down Andy’s unique approach to uncovering your company’s DNA.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.