B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
“We’re chasing these accounts, and ONLY these accounts.”
“This is THE list.”
It can be hard when you’re moving from an industry focused strategy to an account focused strategy.
You’ve been trained to go after as many accounts as possible.
Why would you limit yourself to just THOSE accounts?
Ben Coffee was a guest on the B2B Growth Show recently, and he has made a career out of leading teams that do just that, and he came on the show recently to talk about:
i. What changes have taken place in the ABM landscape in the last 5 years.
ii. What it takes to move from an industry-focused strategy to an account-based one
iii. The single most critical thing you need when shifting your company’s direction
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: https://sweetfishmedia.com/big3