James Carbary

Founder at Sweet Fish Media

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#Prospecting 2: Ultimate Prospecting Showdown: Old School vs New School

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode of the #Prospecting series, Rex Biberston speaks with Randy Riemersma and Ken Lundin of Span The Chasm, about their head to head, 6-month prospecting competition.

Randy’s going old school by activating his personal network for referrals into new business while Ken leverages automations to drive more volume at the same ideal client profile.

We’ll check in again in 3 months and at the end of the 6-month contest so they can share their learnings!


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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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