Logan Lyles

Director of Partnerships at Sweet Fish Media

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The 1 Thing You Need for Sales & Marketing Alignment

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Matt Weil, VP of Sales & Jon Perera, CMO at Highspot.

Check out these previous episodes with guests from the Highspot team:

Episode 850 with Matt Weil:

4 Keys to Scaling a High-Growth Sales Team

Episode 1064 with Jake Braly:

What Marketers Need to Understand About The Sales Enablement Renaissance

Follow Up Resource from this conversation:

https://salesenablement.pro/

Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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