James Carbary

Founder at Sweet Fish Media

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How to Organize Your Marketing Team to Achieve a Common Goal

James Carbary

Founder at Sweet Fish Media

Full Profile »

In this episode we talk to Andrea Kayal, Chief Marketing Officer at Upserve.

Follow Andrea on Twitter: @andreamkayal

Andrea breaks down the steps she took in organizing a marketing team from Day 1. From setting the high-level goal, using the OKR methodology (Objectives & Key Results) to organize the team by functional roles & using a collaborative process to clearly define roles & responsibilities on the team.

Andrea highly recommends checking out Randical Candor for marketing leaders and anyone leading a team.

Also in this episode, an exclusive promo code for B2B Growth listeners to get 50% off tickets to the upcoming #FlipMyFunnel ConferenceB2BGROWTH

Click here to connect with this guest on LinkedIn.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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