B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
How do you know what stage your lead is in when they enter into your funnel?
Are they ready to buy? Do they want more information? Or is this their very first time hearing about you?
You can organize your sales leads by offering different types of content and calls-to-action and observing what they are attracted to.
In this episode, Bill Seagraves, President and Founder of Catchfire Funding and Author of Be Your Best Boss, explains how different learning styles and self-identification can help you understand and organize your leads.