Logan Lyles

Director of Partnerships at Sweet Fish Media

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How to Meet the Emotional Needs of B2B Buyers

Logan Lyles

Director of Partnerships at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Rick Middlemass, Chief Strategy Officer at the National Association of Sales Professionals.


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