James Carbary

Founder at Sweet Fish Media

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How to Leverage Multiple Paid Media Channels

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

People frequently ask: “Which channels should I use for my paid media?”

Of course “it depends” is not an answer. So we invited Elliot Manson, Assistant Director of Analytics & Advertising at Keo Marketing, to discuss using paid media channels.

What we talked about:

i. Demand generation

ii. Paid media channels

iii. LinkedIn Analytics

iv. Google Analytics

v. Google Ads

vi. Knowing what you are tracking 

vii. UTMs

viii. Targeting your audience

ix. Programmatic retargeting


This series is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.

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