B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
People frequently ask: “Which channels should I use for my paid media?”
What we talked about:
i. Demand generation
ii. Paid media channels
iii. LinkedIn Analytics
iv. Google Analytics
v. Google Ads
vi. Knowing what you are tracking
viii. Targeting your audience
ix. Programmatic retargeting
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