B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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People frequently ask: “Which channels should I use for my paid media?”
Of course “it depends” is not an answer. So we invited Elliot Manson, Assistant Director of Analytics & Advertising at Keo Marketing, to discuss using paid media channels.
What we talked about:
i. Demand generation
ii. Paid media channels
iii. LinkedIn Analytics
iv. Google Analytics
v. Google Ads
vi. Knowing what you are tracking
vii. UTMs
viii. Targeting your audience
ix. Programmatic retargeting
This series is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.