James Carbary

Founder at Sweet Fish Media

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How to Effectively Personalize Your Cold Email Campaigns

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

Most sales teams would never use “personalization” and “scalability” in the same sentence, but today’s sales environment requires both.

Using empathy to form a true connection with prospects will aid for much higher conversion rates than the standard blanket communication model.

In this episode, Sean Kester, VP of Product Strategy for SalesLoft, shares strategies and software that enable personalization at scale.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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