B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
Sales has become so impersonal that people are automatically filtering messages into their mental graveyard.
A drastic shift needs to happen if salespeople are going to connect with their potential customers.
In Episode 30, Aaron Frazin, Founder of Charlie App, shares with us why salespeople need to slow down and how they can personalize their sales process.