James Carbary

Founder at Sweet Fish Media

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Field Reps & Inside Sales Reps: Understanding Their Needs

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

For a field sales rep, geography can be the biggest challenge. How do you make sure you get in front of the right people, at the right time, without running yourself ragged in the process?

Roughly ⅓ of industries see their best results when a field rep can get face-to-face with a customer (dentist, doctor, tire store, textiles, etc.) Regardless of the technology that exists, the field sales rep will always be necessary.

In this episode, Steven Benson, CEO at  Badger Maps, talks about the difference in needs of field sales reps versus inside sales reps. You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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