James Carbary

Founder at Sweet Fish Media

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How to Achieve the Sales Multiplier Effect

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

The sales multiplier effect is simple: how do you take one person and make them as effective as a thousand?

If you’re not hiring based on a salesperson’s black book, you should hire on energy, enthusiasm, hunger, and passion. You can teach a salesperson how to take a warm prospect and close the sale. You can’t teach someone enthusiasm and passion.

In this episode, Robert Cross, Co-Founder & VP of Sales and Marketing at Pro Services Corporation, talks about the sales multiplier effect and why you should rethink the way you build your sales team.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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