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In order to start connecting your creative and your analytics, you have to first create a connected infrastructure.
Look at current clients, at the characteristics from your CRM, and push that data into a platform like LinkedIn and find look-alike profiles. Then come up with a targeting plan to drive in that traffic that you’re looking for.
In this episode, Sebastian Jespersen, Founder & CEO of Vertic, covers this and more as he explains how to connect your creative with your analytics.
You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.