This ABM Campaign Generated a 66% Response Rate

James Carbary

Founder at Sweet Fish Media

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B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.

In this episode we talk to Cara Hogan, Content Strategist at Zaius & host of The Empowered Marketer podcast & host of video Marketing Unboxed.

She shares how her team is using #contentbasednetworking to build relationships with their target accounts, driving sales and marketing alignment & reinforces the importance of relationships in modern account-based marketing strategies.

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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

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