B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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You go to a conference. You make tons of excellent connections. Directly after, you want to follow up with all your new contacts. If you think, “I’ll put this new contact list into my automated email sequence (Drip, Outreach, HubSpot, SalesLoft, etc.)…”
Guess what … that’s likely what everyone else is doing.
On this #BehindTheCurtain episode, Logan Lyles (Director of Partnerships at Sweet Fish Media) explains how to use the “swap contact info” directly in the LinkedIn mobile app.
What we talked about:
i. Post-conference follow-up
ii. Personalized video
iii. LinkedIn
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.