B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
First things first, you have to get over your fear of data.
Data is not as hard to consume as it might seem. And when it comes to account-based marketing, you’re really only after two metrics:
How do you increase sales productivity? What makes your marketing more effective?