B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
People are so busy optimizing emailing and processes that the value of sales is often ignored.
In reality, sales is one of the best ways to gather customer feedback that can assist in product development. All stages of the buyer journey are opportunities to sell or learn from potential customers.
In this episode, Bryn Jones, Co-Founder of GrowSumo, shares the success behind baking sales into the product early on.