James Carbary

Founder at Sweet Fish Media

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Why Customer Experience Must Be Effortless

James Carbary

Founder at Sweet Fish Media

Full Profile »

B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, shares important takeaways about reducing friction and serving customers from the book The Effortless Experience.

Catch every episode of Ethan’s podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

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