B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
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In this episode we talk to Beau Brooks, VP of Sales at Formstack.
Beaus shares, from years of leading sales teams, key strategies & tools to use when running a successful remote team of salespeople.
His advice includes:
- What to look for in the hiring profile for a remote
- Why using video for internal calls & customer-facing meetings are so important
- Strategies & tools for better coaching of your remote team
- Ideas for keeping people plugged in & movitated
A few resources Beau recommends in this interview:
Never Split the Difference by Former FBI Hostage Negotiator Chris Voss
Gong for call recording, sharing & analysis