B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to Beau Brooks, VP of Sales at Formstack.
Beaus shares, from years of leading sales teams, key strategies & tools to use when running a successful remote team of salespeople.
His advice includes:
- What to look for in the hiring profile for a remote
- Why using video for internal calls & customer-facing meetings are so important
- Strategies & tools for better coaching of your remote team
- Ideas for keeping people plugged in & movitated
A few resources Beau recommends in this interview:
Never Split the Difference by Former FBI Hostage Negotiator Chris Voss
Gong for call recording, sharing & analysis