B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation, and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to Barney Waters, President of K-Swiss.
Barney shares the story of K-Swiss’ repositioning and the role that GaryVee played in that process. He also shares the biggest challenge of repositioning a brand and how he overcame that challenge.