B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
You might think you are a master at sales automation, but there are always areas to improve.
What systems do you have in place? How are your platforms communicating with one another? Do you fully understand the pros and cons of the sales automation tools you use?